Privacy Policy
At Sama Transportation, we are committed to protecting your personal information and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect the personal information you share with us when you use our services, visit our website, or make contact with our team.
We encourage you to read this policy carefully so that you understand how we handle your personal information and what your rights are in relation to it.
1. Who We Are
Sama Transportation is a luxury transport company based in Cape Town, South Africa, providing professional chauffeur-driven transport, vehicle hire, and tour services across the Western Cape and Garden Route.
For the purposes of this Privacy Policy, Sama Transportation is the responsible party in relation to the personal information we collect and process.
If you have any questions about this policy or about how we handle your personal information, please contact us using the details provided at the end of this document.
2. What Personal Information We Collect
We collect personal information that is necessary to provide our services and to communicate with you effectively. The information we may collect includes:
Contact Information
- Full name
- Email address
- Phone number and WhatsApp number
- Physical address or pickup and drop-off locations
Booking & Travel Information
- Journey details including pickup location, destination, date, and time
- Flight number, airline, and travel itinerary details
- Number of passengers and luggage requirements
- Vehicle and service preferences
- Special requirements or requests
Payment Information
- Billing details necessary to process payments
- Payment method information
- Transaction records
Communication Records
- Records of correspondence between you and Sama Transportation via email, WhatsApp, phone, or any other channel
- Enquiries, feedback, and complaints
Technical Information
- IP address and browser information when you visit our website
- Cookies and usage data collected through our website
- Device information
Sensitive Information
- In limited circumstances, we may collect information relating to health or mobility requirements where you have voluntarily provided this to enable us to accommodate specific needs. We handle this information with the highest level of care and discretion.
3. How We Collect Your Personal Information
We collect personal information in the following ways:
Directly From You When you make a booking, submit an enquiry, contact us by phone, WhatsApp, or email, complete a form on our website, or provide us with information in any other way.
From Third Parties When a booking is made on your behalf by a travel agent, wedding planner, event coordinator, corporate client, or any other third party who has engaged our services for you. In these cases, we expect the third party to have obtained your consent before sharing your information with us.
Automatically When you visit our website, certain technical information may be collected automatically through cookies and similar technologies. Please refer to our Cookie Policy section below for more information.
4. How We Use Your Personal Information
We use your personal information only for legitimate purposes directly related to providing and improving our services. Specifically, we use your information to:
Provide Our Services
- Process and confirm your bookings
- Coordinate your transport arrangements including driver assignments and vehicle preparation
- Track your flight for airport transfers
- Communicate with you about your booking before, during, and after your journey
- Send you booking confirmations, driver details, and journey updates
Manage Our Business
- Maintain accurate records of bookings and transactions
- Process payments and manage billing
- Manage our fleet and driver schedules
- Comply with legal and regulatory obligations
Improve Our Services
- Analyse feedback and reviews to improve the quality of our service
- Identify patterns and trends in our bookings to improve our operations
- Develop new services and improve existing ones
Communicate With You
- Respond to enquiries, requests, and complaints
- Send you information about our services where you have requested or consented to receive it
- Contact you about changes to our services or policies that may affect you
Legal & Compliance Purposes
- Comply with applicable laws and regulations in South Africa
- Respond to legal requests or proceedings where required
- Protect our legal rights and interests
5. Legal Basis for Processing Your Personal Information
We process your personal information on the following legal grounds:
Contractual Necessity The majority of the personal information we process is necessary to fulfil our contractual obligations to you — specifically, to provide the transport service you have booked with us. Without this information, we would be unable to deliver our service.
Legitimate Interests We process certain personal information where it is in our legitimate business interests to do so — for example, to maintain records, improve our services, and manage our operations — provided that these interests do not override your rights and freedoms.
Legal Obligation We may process personal information where we are required to do so by applicable South African law or regulation.
Consent Where we process personal information for marketing or other non-essential purposes, we will seek your explicit consent before doing so. You have the right to withdraw this consent at any time.
6. How We Share Your Personal Information
We do not sell your personal information to third parties under any circumstances. We may share your information with the following categories of recipients only where necessary and appropriate:
Our Drivers & Chauffeurs We share relevant booking details with the driver assigned to your journey — including your name, contact number, pickup location, destination, and flight details where applicable. This is necessary to provide our service.
Service Providers & Suppliers We work with a limited number of trusted third-party service providers who assist us in delivering our services — including payment processors, IT service providers, and communication platforms. These providers are only permitted to use your information to provide services to us and are required to maintain appropriate security standards.
Business Partners In certain circumstances, such as tours or events requiring specialist services, we may share relevant information with trusted business partners — including tour operators, venue coordinators, and event planners — to the extent necessary to deliver the service you have requested.
Legal & Regulatory Authorities We may disclose your personal information to law enforcement agencies, regulatory bodies, or courts where we are legally required to do so or where we believe disclosure is necessary to protect our legal rights or the safety of our clients and employees.
Corporate Transactions In the event of a merger, acquisition, or sale of our business or assets, your personal information may be transferred to the acquiring entity, subject to the same privacy protections described in this policy.
7. How We Protect Your Personal Information
We take the security of your personal information seriously and implement appropriate technical and organisational measures to protect it against unauthorised access, loss, destruction, or alteration.
Our security measures include:
- Secure storage of all personal information
- Access controls limiting who within our organisation can access personal information
- Secure communication channels for the transmission of sensitive information
- Regular review of our security practices and procedures
- Training of our staff on data protection and privacy obligations
While we take every reasonable precaution to protect your personal information, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security but we commit to notifying you promptly in the event of any breach that may affect your personal information.
8. How Long We Retain Your Personal Information
We retain your personal information only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law.
Specifically:
Booking & Transaction Records We retain records of bookings and transactions for a period of five years from the date of the transaction, in accordance with South African financial record-keeping requirements.
Communication Records We retain records of communications for a period of two years from the date of the most recent communication, unless a longer retention period is required for legal or dispute resolution purposes.
Marketing Information Where you have consented to receive marketing communications, we retain your contact information until you withdraw your consent or request deletion.
Technical & Website Data Cookies and technical data collected through our website are retained in accordance with our Cookie Policy below.
When personal information is no longer required, we dispose of it securely and permanently.
9. Your Rights
In accordance with the Protection of Personal Information Act 4 of 2013 (POPIA) and applicable South African privacy law, you have the following rights in relation to your personal information:
The Right to Access You have the right to request a copy of the personal information we hold about you. We will provide this information within a reasonable timeframe and at no charge for standard requests.
The Right to Correction You have the right to request that we correct any personal information we hold about you that is inaccurate, incomplete, or out of date.
The Right to Deletion You have the right to request that we delete your personal information in certain circumstances — for example, where the information is no longer necessary for the purposes for which it was collected, or where you have withdrawn your consent.
The Right to Object You have the right to object to the processing of your personal information in certain circumstances, including where we are processing it on the basis of our legitimate interests.
The Right to Restrict Processing You have the right to request that we restrict the processing of your personal information in certain circumstances — for example, while we investigate a complaint or dispute.
The Right to Data Portability You have the right to request that we provide your personal information in a structured, commonly used, and machine-readable format so that you can transfer it to another service provider.
The Right to Withdraw Consent Where we process your personal information on the basis of your consent, you have the right to withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of any processing carried out before the withdrawal.
To exercise any of these rights, please contact us using the details provided at the end of this document. We will respond to all legitimate requests within 30 days.
10. Cookies & Website Tracking
Our website uses cookies and similar tracking technologies to improve your browsing experience and to understand how visitors use our site.
What Are Cookies? Cookies are small text files that are placed on your device when you visit a website. They allow the website to recognise your device on subsequent visits and to store certain preferences or information.
What Cookies Do We Use?
Essential Cookies These cookies are necessary for the website to function correctly. They enable basic functions such as page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
Analytics Cookies These cookies allow us to understand how visitors interact with our website — which pages are most visited, how long visitors stay, and where they come from. This information helps us improve the website and the user experience. We use this data in aggregated, anonymous form only.
Marketing Cookies Where you have consented to receive marketing, we may use cookies to deliver relevant advertising and to track the effectiveness of our marketing activities.
How to Manage Cookies You can control and manage cookies through your browser settings. Most browsers allow you to refuse cookies, delete existing cookies, or be notified when a new cookie is set. Please note that disabling certain cookies may affect the functionality of our website.
11. Third-Party Links
Our website may contain links to third-party websites, including social media platforms, payment gateways, and partner websites. This Privacy Policy applies only to Sama Transportation’s website and services. We are not responsible for the privacy practices of third-party websites and we encourage you to read their privacy policies before providing any personal information.
12. Children’s Privacy
Our services are not directed at children under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe that your child has provided us with personal information without your consent, please contact us immediately and we will take steps to delete the information.
Where children are travelling as passengers as part of a booking made by their parent or guardian, we process only the information necessary to ensure their safe and comfortable transport.
13. International Data Transfers
Sama Transportation is based in South Africa and our services are primarily delivered within South Africa. Where we use third-party service providers based outside of South Africa — for example, cloud-based software providers — we ensure that appropriate safeguards are in place to protect your personal information in accordance with South African privacy law.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, our services, or applicable law. When we make significant changes, we will notify you by updating the date at the top of this policy and, where appropriate, by contacting you directly.
We encourage you to review this policy periodically to stay informed about how we are protecting your personal information.
15. Complaints
If you are concerned about how we have handled your personal information, we encourage you to contact us in the first instance so that we can address your concern directly.
If you are not satisfied with our response, you have the right to lodge a complaint with the Information Regulator of South Africa:
Information Regulator (South Africa) Website: www.inforegulator.org.za Email: inforeg@justice.gov.za Physical Address: JD House, 27 Stiemens Street, Braamfontein, Johannesburg, 2001
16. Contact Us
If you have any questions, concerns, or requests relating to this Privacy Policy or to how we handle your personal information, please contact us:
Sama Transportation Cape Town, South Africa Western Cape
Email: info@samatransportation.co.za Phone / WhatsApp: +27748000002
We are committed to addressing all privacy-related enquiries promptly, professionally, and with the care and discretion that our clients deserve.